Exec Briefs

The Signal. Not the Noise.

David Kennedy David Kennedy

Your Hiring Process Was Built for the Wrong Market

 

The talent market in the exhibit and event industry is scarce 90% of the time.

Most exhibit houses and experiential agencies run the same hiring process regardless of the market. That's the mistake.

When talent is plentiful, raise the bar. Screen hard. Take your time. The market is working in your favor.

When talent is scarce, that same process works against you. The filters designed to weed out weak candidates end up screening out the strong ones. The people you want are not sitting in a pile of applications. They are working somewhere else and not looking.

Two different markets require two different approaches. Most companies never adjust. They just wonder why the pool feels thin.

Our job is turning strangers into acquaintances. Not applicants. People who know your firm, respect your leadership, and are open to a conversation when the time is right.

That is a different approach. And in a scarce market, it is the only one that works.

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