ER REPORT 2026

INTELLIGENCE ACROSS 27 CRITICAL ROLES

Compensation benchmarks, hiring trends, demand signals, and market intelligence across 27 industry positions.

Used By Professionals Across The Exhibit And Event Industry
27 Roles
Published Annually
25+ Years Industry Specialization

What It Is

The definitive guide to exhibit and event industry roles.

Built for exhibit houses and experience event agencies.
Not adjacent industries. Not general marketing.
Just this industry.

  • Experience tiers and base salary ranges
  • Variable compensation structure
  • Role definition and key responsibilities
  • Common alternate titles
  • Typical background and career path
  • What separates good from great

The 27 Roles

01

Account Coordinator

02

Account Director

03

Account Executive

04

Account Manager

05

Business Development

06

Business Development Director

07

CAD Detailer

08

Creative Director

09

Design Director

10

Estimating Manager

11

Estimator

12

Event Manager

13

Exhibit Designer

14

Fabrication Manager

15

Fabrication Producer

16

Group Account Director

17

Group Design Director

18

Operations Manager

19

Procurement Manager

20

Producer

21

Production Manager

22

Program Manager

23

Project Manager

24

Sales Manager

25

Strategist

26

Technical Director

27

Warehouse Manager

For Hiring Managers

Hire with confidence.

Benchmark compensation before you post a role. Understand how the market defines the role at every experience level. Know what separates strong candidates from average ones.

Start a Search →

For Candidates

Know your market value.

Understand where your role sits in the market. Know what your experience level should command. See the alternate titles your background qualifies for and what the path forward looks like.

View Current Opportunities →

INSIDE THE REPORT

26 Technical Director

Role Definition

Oversees all technical aspects of exhibit and event projects from concept through completion. Leads technical design, engineering, and documentation. Collaborates across departments to ensure feasibility, quality, and compliance. Manages technical teams and resources to deliver innovative solutions on time and on budget.

Key Responsibilities

  • Lead technical design and engineering
  • Develop and review technical drawings
  • Oversee CAD and documentation standards
  • Coordinate with production and fabrication
  • Manage technical teams and workflow
  • Ensure code compliance and safety
  • Problem solve technical challenges
  • Improve processes and technical systems

Compensation Summary

Base Salary Range
Experience Level Base Salary Range
0–2 Years $72,000 – $85,000
3–5 Years $85,000 – $130,000
6–10 Years $105,000 – $130,000
10+ Years $120,000 – $160,000

Variable Compensation

Typically 10–20% of base salary. May include project bonuses tied to performance, profitability, or delivery.

Common Alternate Titles

  • Director of Engineering
  • Technical Design Director
  • Engineering Manager
  • Design Engineering Manager
ER Report 2026 Exhibit & Event Industry Role Intelligence 102
Technical Director — Role Overview & Compensation

Production Manager

What Separates Good From Great

The best Production Managers know what every active program needs before anyone asks. They are ahead of the schedule, not chasing it.

In the exhibit world, production problems compound quickly. A fabrication delay becomes a freight problem. A freight problem becomes an I&D problem. An I&D problem becomes a client call at 6am the morning of setup.

The Production Managers who build strong reputations are the ones who see the chain reaction early enough to break it, who communicate clearly when timelines shift, and who never let a preventable problem become someone else’s emergency.

Production Manager ER Report 2026 ExhibitRecruiter EventRecruiter 133
Production Manager — What Separates Good From Great

The publisher of the ER Report and the only recruiting firm focused exclusively on the exhibit and event industry. For more than 25 years, we've helped companies hire and professionals advance across account management, creative, production, fabrication, business development, and operations.